CRM Cloud Computing

Attensity (News - Alert), a provider of text analytics solutions for Customer Experience Management (CEM), has announced a series of upcoming events and on-demand resources designed to give enterprise organizations a strategic framework for pursuing their social customer initiatives.

Officials with Attensity said that the company is sponsoring a series of events and research in the areas of social customer analytics and engagement.

Company officials said that upcoming speaking engagements and events include-a complimentary webinar, "Is Your Social Strategy Anti-Social?, on October 26 featuring Attensity and Adam Metz, author of the Amazon bestseller The Social Customer.

Text Analytics Summit West in San Jose, Calif., from November 10-11 where Attensity is the platinum sponsor.

Attensity VP of global product management Catherine van Zuylen will deliver the conference keynote on "The Future of Text Analytics."

Laura Brown, director of customer and business intelligence for Cisco (News - Alert) Systems, will deliver a case study session titled "Accuracy Matters - Using Text Analytics to Drive the Cisco Customer Experience," and Attensity CTO Ian Hersey will also be on hand for a Technology Insider's panel.

Sentiment Analysis Symposium in San Francisco on November 9 is another such event.

Here visitors to Attensity's booth will get a demonstration of the company's industry-leading sentiment and root cause analytics capabilities.

SOCAP International 2011 Annual Conference in Orlando from October 17-20 is also an important event where visitors will be able to see Attensity's customer analytics and engagement offerings, including its new Facebook (News - Alert) Analytics Module, which enables business users to quickly and easily analyze Facebook comments, posts and surveys to extract deep business insights.

According to company officials, to help companies better plan and benchmark their social customer strategies, Attensity has also introduced a new eBook, and sponsored several third-party industry research reports.