CRM Cloud Computing
Relationship Management Expert Levementum Committed to Personalized Customer Approach
When it comes to implementing a CRM solution into a business’ infrastructure, the technology behind it can certainly be rather intimidating, and Levementum, a global consulting and technology services company, is well-aware of this.
A provider of relationship management strategies in the demand chain, Levementum sat down with TMC (News - Alert) at this week’s CRM Evolution 2011 in New York City to talk about what makes its open-source products tick and where the company is headed.
According to Geoffrey Mobisson, managing director of Technology & Marketing at Levementum, doing business with customers is not about explaining the technology behind the company’s services, but more about asking questions.
“Customers react less to products and react more to questions,” Mobisson told TMC. “Our style of engagement with customers is not to go in leading with technology… and we have been very successful in that approach. They like and respect that we are good at complex relationship management challenges.”
Levementum aggressively leverages open-source technology to deploy world-class, high-quality demand chain strategies. Thanks to a committed, strategic ecosystem of alliance partners, including Magento, SugarCRM (News - Alert), and Contivio, Levementum is equipped to deliver world-class services to its clients, which thus benefit from the company’s cutting-edge capabilities and decades of technology and business knowledge.
From a software-service perspective, it’s pretty easy to get pigeon-holed into CRM, said Mobisson. However, in its five-plus years of existence, Levementum has experienced steady growth, even surpassing its 2010 revenue this year. This is all in part due to three specific goals that the company is committed to, Mobisson told TMC.
First, Mobisson said, Levementum is focused on being exceedingly capable of implementing relationship management strategies. In the end, it’s all about a business’ transformation, so the company is constantly aiming to help clients make sense of what they are striving toward.
“You have to know how to break it all down and ask questions to get to the heart of the business challenge,” said Mobisson. “We’re good at change management, and we’re very proud of that.”
Meanwhile, Levementum has been selective in the software vendors it chooses to work with, which has resulted in exponentially lucrative and successful partnerships. In a move to deliver the world’s most complete contact center in the cloud and to be “unencumbered” with what it can do with clients, Levementum has harnessed the power of the Contivio-backed SugarCRM Contact Center solution to bring an integrated solution to its end-users. Meanwhile, Levementum has seen “tremendous growth” in Mojento’s ecommerce practice, which serves as eBay’s (News - Alert) existing e-commerce platform.
Most recently, Levementum has directed its focus to foraying into new verticals. While the company has found itself rather comfortable in the contact and call center environment, it has now ventured into university development, helping the University of Notre Dame to more efficiently tackle its development and fund-raising practices. Another recent vertical undertaking is healthcare, which Mobisson says Levementum has been bullish on.
As of now, demand is pulling the company where it needs to go. Hot on the heels of opening up a new office in Australia, Levementum is looking next to Europe, said Mobisson, adding that the company plans on having a significant presence overseas by Q1 or Q2 of 2011.
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Tammy Wolf is a TMCnet web editor. She covers a wide range of topics, including IP communications and information technology. To read more of her articles, please visit her columnist page.
Edited by Juliana Kenny